GreenTables

Brand Design

InDesign| Illustrator| Photoshop

This project was created for my Brand Identity class at George Mason University, where I was tasked with developing a logo and visual identity for GreenTables. GreenTables is a cooperative of organic farmers, food suppliers, and sustainable businesses committed to environmental stewardship. They were seeking to expand into consumer-facing restaurant ventures.

As the designer, I created the logo, brand guide, mascot, and a series of mockups that demonstrate how the brand would communicate its values of sustainability, transparency, and community. I conducted research on mascot driven branding and explored how character design can strengthen audience trust and emotional connection. Throughout the process, I went through multiple rounds of revisions to refine the logo and ensure it effectively represented the mission.

This was also my first experience producing a large variety of mockups. Which I created in Photoshop to show how the brand could live across packaging, signage, and other ephemera. The final result is a fully developed brand identity that communicates reliability and environmental care and the project helped me grow my skills in mascot design, mockup creation, and iterative brand development.